Tailored Spaces for Your Coffee Shop Design 2017
Coffee shop design is ever evolving taking influence from consumers and café culture. Below we take a look at the main types of consumer group and how they influence the physical design of coffee shops.
According to a report by Allegra Insight, as part of Brita Business Toolkit, which sought out to explore the different requirements of over 800 coffee drinkers, there are 3 main types of coffee consumer: ‘Shoppers’, ‘Take-A-Breakers’ and ‘Socialisers’.
The report details the expectations of each of the 3 main consumer groups, identifying what they seek from their experiences including how they use the space, their relationship with coffee and how they wish to be interacted with. Here’s a summary of the key findings:
‘Shoppers’ take to coffee shops to cool off from busy environments and are less inclined to interact with staff. They seek quiet and comfortable experiences and usually sit at communal booths to plan ‘where next’.
‘Take-a-Breakers’ visit coffee shops more than once during the day for a break in their regular routine. This consumer group usually pre-order their caffeine fix and take it away to avoid interaction.
‘Socialisers’ are eager to meet other people – whether it be family or friends – and are said to put most value on friendly staff and interaction. ‘Socialisers’ seek comfy booths and secluded seating to relax and meet others.
Despite the differences between the 3 main consumer groups, atmosphere, ambience and interaction were stated as the top three factors which contributed to a return visit.
What is the future of coffee shop design?
– Consumers want to use coffee shops as a space to attend events or as a meeting spot
– Coffee shops will adopt lower counters and bars to increase interaction between consumer and staff
– Technology will transform consumer engagement and could include digital screens for menu boards and standing-only tables with electricity outlets to appeal to the increase of tech-savvy consumers
By Dawood Pathan
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