Catersales - The Whole Story

Posted : 30th Jun 2011
Author : Kassandra McCalla

With over 35 years experience and 13 years of trading, Catersales the company has established itself as a leading supplier of refrigeration and catering equipment. From working with local small operators to multiple chains, Catersales has evolved itself into providing a ‘total design and installation service’, transforming out of date catering businesses into modern and successful eateries all around the UK and abroad, using the latest in design layout technology and providing quality service from a catering perspective. But how did it all start out for this thriving company, and what steps have they taken to make sure that the company, as well as their clients, stay successful in an unpredictable and turbulent economic climate?

Unlike many other catering equipment suppliers, Catersales saw a gap in the market for business owners who wanted not only equipment for their shops but a complete package service, helping them to set up their business from design to installation, taking into account the important factors such as aesthetics, functionality, flow of customers and marketing of their food. With experience running a number of their own catering business for many years, the directors of Catersales were in a unique position of understanding the catering industry from both perspectives. Catersales now have a wide range of businesses they have refurbished, whether installing a new swanky cafe in Brompton road or creating a clear identity and shop layout for an Italian restaurant in Crouch End, Catersales provides everything from the layout design and furniture scheme, to sound, honest advice from a catering perspective to make sure your business stands the test of time.

Catersales success is rooted in the unique and personalised service that they provide. From the initial consultation all the way through to final design and installation, a personal relationship is built meaning not only have Catersales built a long list of loyal clients, but also developed a great deal of friends in the process. Clients boast to have worked with Catersales for over 13 Years, living proof that the service and after care provided at Catersales is the best in the business. Catersales sees potential in every project and works closely with their clients to guarantee a complete customised service to the individual client’s needs.

With the ever evolving market, Catersales have strived to come up with innovative and ground- breaking concepts that stand out from the rest. Everything from ‘The Modular Back Bar System’ to their ‘Italian Gelato range’ which was launch at the 2011 Café Culture Exhibition: Catersales knows the importance of keeping up to date with technology and works with their CAD design service to give client’s the opportunities to see exactly how their shop layout will look to scale. As if this wasn’t enough Catersales now offer a 3D CAD solution, so clients can see their design come to life with 3D visual perspectives before installation, guaranteeing peace of mind.  

Catersales has truly mastered the art of moving their business with the rapid change in technology and needs of a changing market, however always staying true to their core values of a personalised service and giving sound, honest advice. It is this fundamental approach that has helped to significantly improve eateries and restaurants clients for years.