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Sambal Express Extra

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Name : Sambal Express Extra
Location : Southhall

When we met the largest and most successful Sri-Lanken food supplier in England and they told us that they wanted to open a large flagship retail shop in Southall promoting the new brand Sambal Express, we couldn’t resist the challenge. They had already launched a smaller pilot shop in South Harrow and felt that the equipment they had chosen did not reflect the quality of the shop or products they were selling. With a large shop and a long list of products and concepts Sambal Express wanted to be selling, so we had a lot of work to do to make sure they would be able to serve people efficiently during their busy periods and also create a look which would draw people into the shop.

The clients were very conscious not to make it look too upmarket because they were worried the locals would be put off thinking it would be too pricey for an everyday lunch. However we advised them that in our experience this is definitely not the case so we recommended the Modular ‘Siena’, however we suggested curved glass instead of vertical glass for a slightly more traditional look. We supplied them with a combination of cold displays, ceramic hot displays and till counters to complete the front Modular Display and Counter System. We used our Modular Back Bar System to create their back bar counter which incorporated a Juice/Smoothie Station, open shelving, sinks and a refrigerated drawer system for storing pre-prepared gastronorm trays of goods to easily and quickly replenish sold stock. We also supplied an Ice-Cream Display which we clad to match the Modular Siena  Display.

Like most of our customers where coffee isn’t the main business Sambal Express wanted to serve great coffee without the inconsistency and difficulty in training associated with a traditional machine. The best solution was to offer them our very good and reliable automatic bean to cup Coffee Machine. This machine still gives them the theatre of a traditional machine as the milk needs to be frothed and it has the same styling as a traditional machine.

Finally we supplied them with chest freezers and a Refrigerated Multideck in the front of house for retailing ready meals and storage refrigeration at the back of house. The upmarket look and multi faceted business has not only given them a very busy shop, but it has become a Sambal Express Extra and is a definite step up from the pilot shop.